Wiboon ("YU") Kittilaksanawong is an Associate Professor of Strategy and International Business at the School of Management, Zhejiang University. Dr. Yu receives his Ph.D. from the Graduate Institute of International Business, National Taiwan University. He used to be a visiting scholar at the Universities Service Centre for China Studies, Chinese University of Hong Kong. Dr. Yu teaches courses in strategic management, international entrepreneurship, technological innovation management, and fundamentals of management. He is a principal investigator of a research project funded by the Strategy Theory and Decision Division of Zhejiang Provincial Natural Science Foundation of China in 2012. His research paper was awarded the Best Paper Proceeding by the Business Policy & Strategy Division of the Academy of Management Annual Meeting in Chicago, U.S.A. in 2009. Before joining the faculty at Zhejiang University, Dr. Yu had worked in management and consulting positions with several leading multinational and Thai companies including Mitsubishi Heavy Industries, Weatherford Oil Field Services, Thailand National Science and Technology Development Agency, and Chevron Exploration and Production.

Research work

Global Business & Strategy; Business Strategies in Emerging Markets; New Ventures & International Entrepreneurship; Corporate Social Responsibility & Social Entrepreneurship