Dr. Feng Sheng is an assistant professor at the School of Management at Zhejiang University. His research integrates theories and techniques of brain science into the research and practice of business, with a special focus on the resolution of irrationality in decision making. Dr. Sheng's research was published on peer-reviewed journals including PNAS, Science Advances, Cerebral Cortex, NeuroImage, Biological Psychology, Social Neuroscience, and was featured in well-known media like Forbes.

Professional Positions

2021-           Assistant Professor    Zhejiang University

2016-2021    Postdoctoral Researcher (Advisor: Michael L. Platt)    University of Pennsylvania    Wharton School

Education    

2012-2016    Ph.D. in Management     (Advisor: Jing Xu)                Peking University                   

2009-2012    M.S.  in Psychology        (Advisor: Shihui Han)           Peking University            

2005-2009    B.S.  in Psychology                                                   Zhejiang University       

Visiting Positions

2013-2014    Visiting Scholar    University of California, Berkeley    Haas School of Business 

2011            Visiting Student    Stanford University

* Corresponding author

Sheng, F.*, Wang, R., Liang, Z., Wang, X., Platt, M. L. (2023). The Art of The Deal: Deciphering The Endowment Effect from Traders' Eyes. Science Advances.

Sheng, F.*, Ramakrishnan, A.*, Seok, D., Zhao, W. J., Thelaus, S., Cen, P., Platt, M. L.* (2020). Decomposing Loss Aversion from Gaze Allocation and Pupil Dilation. Proceedings of the National Academy of Sciences of the United States of America, 117(21), 11356-11363. Full Article

Sheng, F.*, Du, N., Han, S.* (2017). Degraded Perceptual and Affective Processing of Racial Out-Groups: An Electrophysiological Approach. Social Neuroscience, 12(4), 479-487. Full Article

Sheng, F., Han, X., Han, S.* (2016). Dissociated Neural Representations of Pain Expressions of Different Races. Cerebral Cortex, 26(3), 1221-1233. Full Article

Sheng, F., Liu, Q., Li, H., Fang, F., Han, S.* (2014). Task Modulations of Racial Bias in Neural Responses to Others' Suffering. NeuroImage, 88, 263-270. Full Article

Ma, Y., Li, B., Wang, C., Shi, Z., Sun, Y., Sheng, F., ... Han, S.* (2014). 5-HTTLPR Polymorphism Modulates Neural Mechanisms of Negative Self-Reflection. Cerebral Cortex, 24(9), 2421-2429. Full Article

Sheng, F., Liu, Y., Zhou, B., Zhou, W., Han, S.* (2013). Oxytocin Modulates the Racial Bias in Neural Responses to Others’ Suffering. Biological Psychology, 92(2), 380-386. Full Article

Liu, Y., Sheng, F., Woodcock, K. A., Han, S.* (2013). Oxytocin Effects on Neural Correlates of Self-Referential Processing. Biological Psychology, 94(2), 380-387. Full Article

Sheng, F., Han, S.* (2012). Manipulations of Cognitive Strategies and Intergroup Relationships Reduce the Racial Bias in Empathic Neural Responses. NeuroImage, 61(4), 786-797. Full Article

盛峰*, 徐菁. (2013). 神经营销: 解密消费者的大脑. 营销科学学报, 9(1), 1-17. Full Article

李彬寅, 许百华*, 崔翔宇, 盛峰, 雷靖宇. (2010). 图像记忆对动态搜索的影响. 心理学报, 42(4), 485-495. Full Article

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