Dr Hong Zhang (PhD, LSE) is Associate Professor of the College of Media and International Culture at Zhejiang University, China. Before joining Zhejiang U, she served as a research assistant and guest lecturer of the Department of Media and Communications at LSE . During her PhD studies at LSE, she held a variety of scholarships including the Overseas Research Studentship (ORS), LSE Media Research Studentship, LSE Research fund and Wing Yip Brothers Bursary, etc. She was awarded her PhD by LSE in January 2009, and her doctoral thesis on television globalization, examined by Professor David Held and Professor James Curran, required no revisions. She is currently researching on the export strategies of Chinese television in the global context.