Lu Xiaoyan, born in February 1972, Ph.D., professor/senior experimentalist and doctoral supervisor of Zhejiang University School of Media and International Culture; Zhejiang University Provincial Media Experimental Teaching Demonstration Center (National Journalism Discipline Virtual Simulation First-class Course Experimental Teaching Center ) Director, Director of the New Media Research Center of Zhejiang University Communication Research Institute; Member of the Academic Committee of China Advertising Association, Member of the Expert Committee of China Advertising Professional Technical Qualifications; Member of the Experimental Teaching Professional Committee of China University Film and Television Association; Project Review Expert of the Ministry of Science and Technology and the Ministry of Finance Member of the library, "Two Awards" (China News Award, Changjiang Taofen Award) jury expert library member; Zhejiang soft subject review expert; standing director of Zhejiang Creative Design Association, director of Zhejiang National Stone Culture Protection Research Association; Zhejiang Communication Director of the Society, Director of Zhejiang Enterprise Image Research Association, Deputy Secretary-General of Zhejiang Exhibition Society; Visiting Researcher of the 2006 Ministry of Education-Nippon Dentsu Advertising High School Visiting Research Project, and in 2008 he was appointed as the Assistant to the Minister of the Propaganda Department of the Party Committee of the school. Special author of the Blue Book of Zhejiang and Hangzhou City (Cultural Art Volume), editorial board member of China Media Report Overseas, an international communication journal. In recent years, he has been responsible for and participated in the completion of many important scientific research projects in the field of culture and science and technology communication at the national, provincial and ministerial levels, and responsible for the national science and technology support plan project "Public cultural science and technology service capacity building and performance evaluation technology comprehensive application demonstration" Research on the sub-projects of the major project of the Social Science Fund "The Construction of Index System and Performance Evaluation of Public Cultural Services: Performance Evaluation of Public Cultural Services" and a number of important ministerial and provincial network teaching construction projects and experimental teaching construction projects; A number of social science planning topics in Zhejiang Province, and more than 50 academic papers of various types, including many core first-level journal papers, many international influence papers in the field of communication science and communication technology (many of them entered EI core search, CPCI-SSH Core search, IEEE core search), many papers entered the CSSCI, CSCD core search; published more than 10 textbooks and books, edited the national textbook "Computer Advertising Design and Production", several research reports, totaling nearly 10 million words; won nationwide , Nearly 20 provincial and ministerial achievement awards and honors. Has a certain academic influence in the fields of advertising and strategic communication, media technology, media experimental teaching, and new media communication applications. He has been awarded the title of Zhejiang Province Technical Expert; has been invited to serve as an IEEE conference journal paper editor and has repeatedly lectured Zhejiang people Wenda Lecture Hall and Hangzhou TV Station Qiantang Forum.