Dr. Shanshan Lin is an Associate Professor, PhD supervisior, at the School of Management, Zhejiang University. Her major research interests are smart tourism, digital life service in tourism,·tourism economics (with a special focus on tourism demand modelling and forecasting) and Chinese tourists behavior. Her research has been published in top tourism and forecasting journals such as Annals of Tourism Research, Tourism Management and Journal of Travel Research and International Journal of Forecasting. She is currently the Associate Editor of Annals of Tourism Research and editorial board members of Journal of Travel Research, Tourism Economics, Asia Pacific Journal of Tourism Research, Journal of Destination Marketing & Management, Tourism Review and Tourism Management Perspectives. She is the principal investigator for several international, national and regional research projects with the focus of research objectives on tourism demand modeling and forecasting. She has been involved in a number of research/consultation projects related to tourism forecasting and tourist satisfaction index, including Hangzhou Asian Games, Pacific Asia Travel Association (PATA), Tourism Commission, Commerce and Economic Development Bureau, Hong Kong Tourism Board, Ocean Park (Hong Kong), Hong Kong Disneyland and Shanghai Disneyland.
ACADEMIC APPOINTMENTS
2015/12-Present: Associate Professor, Department of Tourism and Hotel Management, School of Management, Zhejiang University
2013/07-2015/12: Lecturer, Department of Tourism and Hotel Management, School of Management, Zhejiang University
2014/10-2015/01: Visiting Scholar , School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
2012/09-2013/06: Research Associate, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
2008/11-2009/06: Research Assistant, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
EDUCATION EXPERIENCES
2009/06-2013/06: PhD, Tourism Management , The Hong Kong Polytechnic University, Hong Kong
2009/05-2009/09: Visiting PhD, University of Bath, UK
2006/09-2008/12: MSc, Economics (Statistics) , Dongbei University of Finance and Economics, China
2002/09-2006/07: Bachelor, Economics (Statistics), Dongbei University of Finance and Economics, China
Areas of Teaching Expertise
Tourism Economics
Statistics
Quantitative Research Methods in Tourism
Doctoral Courses
Managerial Statistics
Tourism Economics
D.HTM Courses (Joint Ph.D program by The Hong Kong Polytechnic University and Zhejiang University)http://zupuc.zju.edu.cn/curriculum/xwkc/category/D.HTM.html :
Quantitative Research Methods for Hotel and Tourism Management
MBA Courses
Managerial Statistics
Probability (Website: http://sommis.zju.edu.cn:85/open)
Undergraduate Courses
Managerial Statistics
Data Visualization (to be open in 2019)
Projects [Principal investigator]
2020.1-2023.12: A System-Model Based Dynamic Evaluation System of Holistic Tourism Development: The Theoretical Framework and Empirical Study, National Natural Science Foundation of China 2019, Grant No.: 71973126 [Role: Principal investigator]
2021.9-2024.5: Monitoring and Evaluating Digital Cultural and Tourism Consumption, Philosophy and Social Science Planning Project of Zhejiang Province 2021, Grant No.: 22NDJC049YB [Role: Principal investigator]
2019.1-2021.12 : Nowcasting of “Big” Tourism Flows Based on Tourist Behavior Modeling Theory, Zhejiang Province Natural Science Foundation 2019, Grant No.: LY19G030029 [Role: Principal investigator]
2016.1-2018.12 : A Theoretical and Empirical Study of Tourism Demand Combined Forecasting: The Perspective of Bayesian Theory, National Natural Science Foundation of China (Youth Foundation) 2015, Grant No.: 71503231 [Role: Principal Investigator]
2018.5-2018.10: Evaluate the Contribution of Holistic Tourism Industry to Hangzhou, Hangzhou Tourism Commission [Role: Investigator of the sub-project]
2014.1-2017.12 : Combining quantitative and qualitative forecasts in modelling China's international tourism demand, Zhejiang Province Natural Science Foundation (Youth Foundation) 2014, Grant No.: LQ14G010005 [Role: Principal investigator]
2015.1-2015.12 :The application of Bayesian techniques in Delphi forecasts: The case of inbound tourism demand forecasting in China, The Fundamental Research Funds for the Central Universities 2015 [Role: Principal investigator]
2023.11-2023.12 :Shanghai Visitor Arrival Forecasting Consultancy Project 2023 [Role: Principal Investigator]
2022.11-2022.12 :Shanghai Visitor Arrival Forecasting Consultancy Project 2022 [Role: Principal Investigator]
2021.11-2021.12 : Shanghai Visitor Arrival Forecasting Consultancy Project 2021 [Role: Principal Investigator]
2020.10-2021.1 : Shanghai Visitor Arrival Forecasting Consultancy Project 2020 [Role: Principal Investigator]
2019.9-2019.10 : Shanghai Visitor Arrival Forecasting Consultancy Project 2019 [Role: Principal Investigator]
2018.9-2018.10 : Shanghai Visitor Arrival Forecasting Consultancy Project 2018 [Role: Principal Investigator]
2017.8-2017.10 : Shanghai Visitor Arrival Forecasting Consultancy Project 2017 [Role: Principal Investigator]
2016.8-2016.10 : Shanghai Visitor Arrival Forecasting Consultancy Project 2016 [Role: Principal Investigator]
2015.8-2015.10 : Shanghai Visitor Arrival Forecasting Consultancy Project 2015 [Role: Principal Investigator]
Projects [Key project memeber]
Asia Pacific Visitor Forecasts 2023-2027, Period: October 2022 - March 2023
Asia Pacific Visitor Forecasts 2022-2026, Period: October 2021 - March 2022
Asia Pacific Visitor Forecasts 2021-2025, Period: October 2020 - March 2021
Asia Pacific Visitor Forecasts 2020-2024, Period: October 2019 - March 2020
Asia Pacific Visitor Forecasts 2019-2023, Period: October 2018 - March 2019
Asia Pacific Visitor Forecasts 2018-2022, Period: October 2017 - March 2018
Asia Pacific Visitor Forecasts 2017-2021, Period: October 2016 - March 2017
Asia Pacific Visitor Forecasts 2016-2020, Period: October 2015 - March 2016
Asia Pacific Visitor Forecasts 2015-2019, Period: October 2014 - May 2015, Available at: http://www.patastore.com/asia-pacific-visitor-forecasts-2015-2019/
Asia Pacific Visitor Forecasts 2014-2018 (Volume II), Period: October 2013 – June 2014
Available at: http://www.patastore.com/asia-pacific-visitor-forecasts-2014-2018/
Asia Pacific Visitor Forecasts 2013-2017 (Volume I), Period: January 2013 – August 2013
PolyU Tourist Satisfaction Index and PolyU Service Quality Index (www.touristsatisfaction.org/ ORhttp://hotelschool.shtm.polyu.edu.hk/tsi/welcome/welcome.jsp)
Period: September 2012 – January 2013
The Hong Kong Tourism Demand Forecasting System ( www.tourismforecasting.net),Period: November 2008 –
Development and Maintenance of Tourism Forecasting SIG ( http://tourism.forecastingprinciples.com/)
Period: June 2009 –
The Tourism Forecasting special interest group (SIG), a useful platform for industry managers, practitioners, and researchers concerned with tourism forecasting, offers an overview of the basic concepts and methods of tourism modelling and forecasting, the most popular tourism forecasting methodologies.
期刊论文
【英文】
Liu, A., Qin, Y., & Lin, V. S. (2024). Local leaders’ promotion pressure and tourism development: Evidence from China. Journal of Travel Research. https://doi.org/10.1177/00472875241253008. [Output of 71973126]
Lin, V. S., Zhang, X., Ren, Y., Huang, W.-J., & Xiao, H. (2024). Tourists’ value co-creation with service robots: Antecedents and mechanisms. Journal of Hospitality and Tourism Research. 48(6), 949-963. https://doi.org/10.1177/10963480231197091 [Output of grant 22NDJC049YB]
Huang, W.-J., Zhang, J., Lin, V. S., & Zhang, X. (2023). Traveling Virtually amid the Pandemic: Antecedents and Moderating Effects of Past Visitation Experience. Asia Pacific Journal of Tourism Research [SSCI], 28(7): 745-762. http://dx.doi.org/10.1080/10941665.2023.2264970. [Output of grant 22NDJC049YB and Grant 71973126]
Lin, V. S., Jiang, F. , Li, G., & Qin, Y.(2023). Impacts of risk aversion on tourism consumption. Annals of Tourism Research [A+, SSCI], 101, 103607. https://doi.org/10.1016/j.annals.2023.103607. [Output of Grant 71973126].
Lin, V. S., Qin, Y., Li, G., & Jiang, F. (2022). Multiple effects of “distance” on domestic tourism demand. Annals of Tourism Research [A+, SSCI], 95, 103440 https://doi.org/10.1016/j.annals.2022.103440. [Output of Grant 71973126].
Liu, A., Lin, V. S., Li, G., & Song, H. (2022). Ex-ante Tourism Forecasting Assessment. Journal of Travel Research [A+, SSCI]. 61(1), 64-75. https://doi.org/10.1177/0047287520974456.
Lin, V. S., Qin, Y., Ying, T., Shen, S., Lyu, G. (2022). Night-time Economy Vitality Index: Framework and Evidence. Tourism Economics [SSCI]. 28(3): 665-691. https://doi.org/10.1177/13548166211042970 [Output of Grant 71973126 and LY19G030029].
Yi, X., Fu, X., Lin, V. S., & Xiao, H. (2022). Integrating authenticity, well-being, and memorability in heritage tourism: A two-site investigation. Journal of Travel Research [SSCI]. 61(2), 378-393. https://doi.org/10.1177/0047287520987624 [Output of Grant 71973126 and LY19G030029]
Lin, V. S., Qin, Y., Li, G., & Wu, J. (2021). Determinants of Chinese households’ tourism consumption: Evidence from China Family Panel Studies. International Journal of Tourism Research [SSCI], 23,542-554. http://dx.doi.org/10.1002/jtr.2425. [Output of Grant 71973126 and LY19G030029]
Lin, V. S. (2019). Judgmental Adjustments in Tourism Forecasting Practice: How Good Are They? Tourism Economics. 25(3), 402-424. https://doi.org/10.1177/1354816618806727.[Output of Grant 71503231]
Lin, V. S., Yang, Y., & Li, G. (2019). Where can tourism-led growth and economic-driven tourism growth occur? Journal of Travel Research. 58(5), 760-773. http://journals.sagepub.com/doi/full/10.1177/0047287518773919 .[Output of Grant 71503231]
Yi, X., Lin, V. S., Jin, W., & Luo, Q. (2017). The authenticity of heritage sites, tourists’ quest for existential authenticity, and destination loyalty. Journal of Travel Research [A+, SSCI]. 56(8), 1032-1048.(http://jtr.sagepub.com/content/early/2016/10/17/0047287516675061.abstract)[Output of Grant 71503231]
Lin, V. S., Mao, R., & Song, H. (2015). Tourism expenditure patterns in China. Annals of Tourism Research [A+, SSCI], 54 (September), 100-117. (www.sciencedirect.com/science/article/pii/S016073831500095X) [Output of Grant LQ14G010005]
Lin, V. S., Liu, A., & Song, H. (2015). Modeling and forecasting China outbound tourism: An econometric approach. Journal of Travel and Tourism Marketing [SSCI], 32(1-2), 34-49. (http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.986011#.VSNuMiuUd8F) [Output of Grant LQ14G010005]
Lin, V. S., & Song, H. (2015). A review of Delphi forecasting research in tourism, Current Issues in Tourism [A, SSCI]. 18(2),1099-1131. http://www.tandfonline.com/eprint/Eew998guzrTYcsetddKS/full). [Output of Grant LQ14G010005]
Lin, V.S., Goodwin, P., & Song, H. (2014). Accuracy and bias of experts' adjusted forecasts. Annals of Tourism Research [A+, SSCI]. 48(September), 156-174.( http://www.sciencedirect.com/science/article/pii/S0160738314000814) [Output of Grant LQ14G010005]
Jin, T., Lin, S., & Hung, K. (2014). China’s Generation Y’s expectation on outbound group package tour, Asia Pacific Journal of Tourism Research [SSCI],19(6), 617-644. (http://www.tandfonline.com/doi/abs/10.1080/10941665.2013.806939).
Lin, S. (2013). Improving forecasting accuracy by combining statistical and judgmental forecasts in tourism. Journal of China Tourism Research, 9(3), 325-352.(www.tandfonline.com/doi/abs/10.1080/10941665.2013.806939#.VeWclvmqpBc)
Tukamushaba1, E., Lin, V. S., & Bwire, T. (2013). Modeling and forecasting inbound tourism demand for long-haul markets of Beijing, Journal of China Tourism Research, 9(4), 489-506.(http://www.tandfonline.com/doi/pdf/10.1080/19388160.2013.841505)
Song, H. Gao, Z, & Lin, S. (2013). Combining statistical and judgmental forecasts via a web-based tourism demand forecasting system, International Journal of Forecasting [A, SSCI], 29(2), 295-310. (http://www.sciencedirect.com/science/article/pii/S0169207012000064)
Song, H., Gao, Z, Zhang, X., & Lin, S. (2012). A web-based Hong Kong tourism demand forecasting system. International Journal of Networking and Virtual Organizations [EI], 10(3/4), 275-291.(www.inderscienceonline.com/doi/abs/10.1504/IJNVO.2012.046451)
Yankholmes, A. K. B., & Lin, S. (2012). Leisure and education in Ghana: An exploratory study of university students’ leisure lifestyles, World Leisure Journal, 54(1), 58-68.(www.tandfonline.com/doi/abs/10.1080/04419057.2012.668044)
Song, H., Lin, S., Witt, S. F., & Zhang, X. (2011). Impact of financial/economic crisis on demand for hotel rooms in Hong Kong. Tourism Management [A+, SSCI], 32(1), 172-186.(www.sciencedirect.com/science/article/pii/S0261517710000907)
Ayeh, J. & Lin, S. (2011). 'Estimating tomorrow's tourist arrivals: Forecasting the demand for China's tourism using the general-to-specific approach. Tourism and Hospitality Research, 11(3), 203-212.(thr.sagepub.com/content/11/3/197.short)
Chon, K., Li, G., Lin, S., & Gao, Z. (2010). Recovery of tourism demand in Hong Kong from the global financial and economic crisis. Journal of China Tourism Research, 6(3), 259-278.(www.tandfonline.com/doi/abs/10.1080/19388160.2010.503916)
Song, H, & Lin, S. (2010). Impacts of the financial and economic crisis on tourism in Asia. Journal of Travel Research [A+, SSCI], 49(1), 16-30.(jtr.sagepub.com/content/early/2009/12/03/0047287509353190.short)
Song, H., Lin, S., Zhang, X., & Gao, Z. (2010). Global financial/economic crisis and tourist arrival forecasts for Hong Kong. Asia Pacific Journal of Tourism Research [SSCI], 15(2), 223-242. (www.tandfonline.com/doi/abs/10.1080/10941661003687431)
【中文】
王媛媛,林珊珊,叶顺,周玲强,任玉婷. (2023). 三元交互视角下民族村寨居民旅游支持行为意愿形成机理. 旅游学刊. 38(4): 26-37. DOI: 10.19765/j.cnki.1002-5006.2022.00.022
江帆,林珊珊,应天煜,潘冰,周亚庆. (2022). 中国旅游大数据研究:二十年回顾与展望. 旅游导刊. 6(4): 68-104. Doi:10. 12054/lydk. bisu. 204
Qualifications
[ Academic qualifications ]
[Professional qualifications]
Other Professional Activities
Title Journal
2018-2-Present:Associate Editor ,Annals of Tourism Research
2018-11-Present:Editorial Board Member,Journal of Travel Research
2022-12-Present:Editorial Board Member,Tourism Management
2018-2-Present:Editorial Board Member,Journal of Destination Marketing & Management
2017-12-Present:Editorial Board Member,Tourism Economics
2017-09-Present:Editorial Board Member,Tourism Management Perspectives
2016-01-Present:Editorial Board Member,Asia Pacific Journal of Tourism Research
2016-09-Present:Editorial Board Member,Tourism Review
2021-09-Present: Reviewer ,Journal of Sustainable Tourism
2017-09-Present:Reviewer ,International Journal of Hospitality Management
2015-12-Present:Reviewer ,Tourism Economics
2015-09-Present:Reviewer ,Annals of Tourism Research
2015-09-Present:Reviewer ,Current Issues in Tourism
2015-03-Present:Reviewer ,Tourism Management
2014-11-Present:Reviewer ,Big Data Research
2013-10-Present:Reviewer ,Journal of Travel Research
2012-11-Present:Reviewer ,Asia Pacific Journal of Tourism Research
2012-08-Present:Reviewer ,Journal of Travel & Tourism Marketing
2012-06-Present:Reviewer ,Journal of Chinese Economic and Business Studies
2011-08-Present:Reviewer ,Journal of China Tourism Research
Books & Chapters in Books
Lin, V. S., & Song, H. (2012). A review of qualitative forecasting in tourism, In C. Cooper (Ed.). Contemporary tourism reviews, Oxford: Goodfellow.
Lin, V. S., & Song, H. (2014). Judgmental forecasting in tourism, In C. Cooper (Ed.). Contemporary tourism reviews, Oxford: Goodfellow. [Link: www.goodfellowpublishers.com/academic-publishing.php]
Lin, V. S. (2015). Co-integration, tourism, In J. Jafari and H. Xiao (Ed.). Encyclopedia of Tourism. Springer, DOI 10.1007/978-3-319-01669-6_1-1. Link: www.springer.com/business+%26+management/marketing/book/978-3-319-01383-1
Lin, V. S., & Qin, Y. (2022). Judgmental forecasting. In D. C. Wu, G. Li, & H. Song (Eds.), Econometric modelling and forecasting of tourism demand: Methods and applications. London, UK: Routledge.
Liu, A., V.S. Lin & H. Song (2018). Analysing and Forecasting Tourism Demand, The SAGE Handbook of Tourism Management, 202-221.
Lin, V. S., Zhang, X., & Qiu, R. T. R. (2022). Theoretical foundations, key concepts, and data description. In D. C. Wu, G. Li, & H. Song (Eds.), Econometric modelling and forecasting of tourism demand: Methods and applications. London, UK: Routledge.
Lin, V. S. (2022) Co-integration, tourism, In J. Jafari and H. Xiao (Ed.). Encyclopedia of Tourism. [accepted]
Conference Papers
Consulting and research reports
PATA and PolyU (2018). Asia Pacific Visitor Forecasts 2018-2022. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM). [Completed on March, 2018] [Key project assistant in realizing automatic modeling and forecasting procedure, conducting data analysis, and writing final report]
PATA and PolyU (2017). Asia Pacific Visitor Forecasts 2017-2021. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM). [Completed on May, 2017] [Key project assistant in realizing automatic modeling and forecasting procedure, conducting data analysis, and writing final report]
PATA and PolyU (2016). Asia Pacific Visitor Forecasts 2016-2020. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM). [Completed on May, 2016] [Key project assistant in realizing automatic modeling and forecasting procedure, conducting data analysis, and writing final report] Link: https://pata.org/store/publications/asia-pacific-visitor-forecasts-2016-2020/.
PATA and PolyU (2015). Asia Pacific Visitor Forecasts 2015-2019. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM). [Completed on May, 2015] [Key project assistant in realizing automatic modeling and forecasting procedure, conducting data analysis, and writing final report].Link: http://www.patastore.com/asia-pacific-visitor-forecasts-2015-2019/ [Research Associate]
PATA and PolyU (2014). Asia Pacific Visitor Forecasts 2014-2018. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM). [Completed on June 20, 2014] [Key project assistant in realizing automatic modeling and forecasting procedure, conducting data analysis, and writing final report]. Link: http://www.patastore.com/asia-pacific-visitor-forecasts-2014-2018/ [Research Associate]
PATA and PolyU (2013). Asia Pacific Visitor Forecasts 2013-2017. Available at: http://www.patastore.com/asia-pacific-visitor-forecasts-2013-2017/. The Pacific Asia Travel Association (PATA) and The Hong Kong Polytechnic University's School of Hotel and Tourism Management (PolyU). [Project contact person and team leader with the main responsibility of realizing automatic modeling and forecasting procedure via R program, conducting data analysis, and writing final report]. Link: http://www.patastore.com/asia-pacific-visitor-forecasts-2013-2017-digital/
Tourist Satisfaction Index and Tourism Service Quality Index. (2013). Tourist Satisfaction Index and Tourism Service Quality Index (http://www.touristsatisfaction.org/). The Hong Kong Polytechnic University. March 2013 (34 pages). [Project assistant].
HKTDFS. (2012). Updates of tourist arrival forecasts 2012 – 2020. Hong Kong Tourism Forecasting Report, Vol. 2 (4). The Hong Kong Tourism Demand Forecasting System (HKTDFS), The Hong Kong Polytechnic University, June 2012 (46 pages). [Project contact person and research assistant].
HKTDFS. (2010b). Tourist arrivals forecasts updates. Hong Kong Tourism Forecasting Report, Vol. 2 (3). The Hong Kong Polytechnic University, December 2010 (24 pages). [Project contact person and research assistant].
HKTDFS. (2010a). Tourism in Hong Kong Recovers from the Global Financial/Economic Crisis. Hong Kong Tourism Forecasting Report, Vol. 2 (2). The Hong Kong Tourism Demand Forecasting System (HKTDFS), The Hong Kong Polytechnic University, March 2010 (31 pages). [Project contact person and research assistant].
HKTDFS. (2009b). Forecasting the Demand for Hong Kong Tourism: The Views of Experts. Hong Kong Tourism Forecasting Report, Vol. 2 (1). The Hong Kong Tourism Demand Forecasting System (HKTDFS), The Hong Kong Polytechnic University, October 2009 (26 pages). [Project contact person and research assistant].
HKTDFS. (2009a). Global Financial Crisis and Demand for Hotel Rooms in Hong Kong. Hong Kong Tourism Forecasting Report, Vol. 1 (4). The Hong Kong Tourism Demand Forecasting System (HKTDFS), The Hong Kong Polytechnic University, April 2009 (46 pages). [Project contact person and research assistant].
HKTDFS. (2008). Global Financial Crisis and Hong Kong Tourism Demand. Hong Kong Tourism Forecasting Report Vol. I (3). The Hong Kong Tourism Demand Forecasting System (HKTDFS), The Hong Kong Polytechnic University, December 2008 (40 Pages). [Research assistant].
Theses
Awards
201603: The 2nd Runner-up Award, Undergraduate Student Best Research Paper Award, granted by the 15th Asia Pacific Forum for Graduate Students Research in Tourism, "Determinants of China’s Household Tourism Expenditure: Evidence from the China Family Panel Studies” (Jinsong Wu and Shanshan Lin)
2014: Qiushi Young Scholar, Zhejiang University
201306: The International Symposium on Forecasting (ISF) 2013 Travel Award, granted by the ISF 2013 committee
201301: Combining statistical and judgmental forecasts via a web-based tourism demand forecasting system, Second place in the Journal Paper of the Year Award (IFITT Awards 2013), granted by IFITT @ENTER2013 Prizes and Awards
200901: Estimation on the scale of informal employment based on GM(1, 1) model: The case of Liaoning Province, China, First Prize Award on The 4th National Thesis Awards for BSc in Statistics, granted by The national statistics professional dissertation committee office
Twitter: hmvera (https://twitter.com/hmvera)
Linkedin: http://www.linkedin.com/pub/vera-shanshan-lin/15/895/95
Sina Webo: coral033
Research Gate: https://www.researchgate.net/profile/Vera_Shanshan_LIN/
Undergraduate Degree Thesis:
2015.10-2016.5: