Dr. Jiehong Zhou is a full professor on agricultural economics and management at School of public administration, Zhejiang University. Her research focuses on agri-food safety and supply chain management, and agri-food marketing management. She published more than 60 papers in the leading journals. She is the project leader of several national and international projects on agri-food safey and security management. She has a doctoral degree on Management from Zhejiang University in China, and master degree from Nanjing Agricultural University in China. She was also a visiting Scholar of several universities in US and Europe. Dr. Jiehong Zhou has contributed several reports to practice such as Zhejiang Provincial Government. She is also a visiting professor in the training center for Agricultural Cadre in Hangzhou City and Beijing City of China. She has been invited to do lectures in prestigious universities in China and foreign universities and delivered keynote speeches in academic conference.