• 搜基本信息
  • 搜全文
  • 搜全文
  • 搜基本信息
叶顺 博士
副教授 | 博士生导师
二维码
2024-01-07 | 53732
管理学院
  • 0571-88206870
  • 紫金港校区管理学院大楼A643
    • · 旅游小企业创业与成长
    • · 新技术驱动下的体验创新
    • · 微观旅游需求分析

个人简介

叶顺博士目前为浙江大学管理学院旅游与酒店管理学系副教授,主要研究方向为旅游小企业创业与成长,微观旅游需求分析和技术驱动的体验创新,在本领域顶级期刊发表论文40余篇,主持和参与多项国家级课题。叶顺博士还具有丰富的文旅行业咨询经验,参与旅游规划、酒店筹建与管理咨询等项目二十余项。


教育经历

2014年12月—2017年3月    香港理工大学    哲学博士(双学位)

2011年  9月—2016年12月  浙江大学           管理学博士

2007年  9月—2011年6月    浙江大学           管理学学士


工作经历

2022年12月 至今              浙江大学管理学院     副教授

2020年5月-2022年12月    浙江大学管理学院     讲师

2017年5月—2020年4月    浙江大学管理学院    博士后

教学与课程

管理沟通(本科)

现代管理基础(本科)

工商管理前沿(本科)

旅游与酒店应用研究(本科)

管理经济学(MBA)

数据驱动的医疗健康服务(MBA)

旅游者行为(博士生课程)


UNESCO CHAIR Summer School 2017 Program “The Contribution of ICTs to Sustainable Tourism for Development” (联合国教科文组织教席暑期研讨会信息通信技术与可持续旅游发展”) (ICT4ST2D).

Session 1: Tourism Entrepreneurship: Theories and Research Progress (3 Hours);

Session 2: Sustainable Hospitality Entrepreneurship in Rural China (3 Hours).


研究与成果

已接收/发表英文期刊学术论文(*代表通讯作者)

[1]      Lei, S. I., Wang, D., Fong, L. H. N., & Ye, S.* (2024). Recipe for perceived personalization in hotels. Tourism Management.

[2]      Lei, S. I., Fong, L. H. N., & Ye, S.* (2023). “Touch over tech”: a longitudinal examination of human touch along a travel journey. International Journal of Contemporary Hospitality Management.

[3]      Ye, S., Lei, S. I., Zhao, X., Zhu, L., & Law, R. (2023). Modeling tourists’ preference between hotels and peer-to-peer (P2P) sharing accommodation: a pre-and post-COVID-19 comparison. International Journal of Contemporary Hospitality Management35(4), 1423-1447.

[4]      Sut Ieng Lei, Guanrong Liu, Haili Shen, Shun Ye, & Chi Fai SiTou (forthcoming). An Integrated Model of Customers’ Intention to Reuse Information Service: What’s new for Conversational Agents? Tourism Analysis.

[5]      Xiaoyuan Tan, Tianyu Ying, Dini Mariska, Bingjie Liu-Lastres, Shun Ye, Hany Kim (2022). Residents' involvement in disaster tourism as a practice: The Case of an Islam destination, Aceh. Annals of Tourism Research, 96, 103467.

[6]      Jianxing Wu, Yingzhi Guo, Mao-Ying Wu, Alastair M. Morrison & Shun Ye (2022) Green or red faces? Tourist strategies when encountering irresponsible environmental behavior, Journal of Tourism and Cultural Change, DOI: 10.1080/14766825.2022.2106789

[7]      Soey Sut Ieng Lei, Irene Cheng Chu Chan, Jingyi Tang, Shun Ye. (2022). Will tourists take mobile travel advice? Examining the personalization-privacy paradox. Journal of Hospitality and Tourism Management, 50,  288-297. (SSCI Q2; 2018 IF=2.496)

[8]      Ying, T., Wang, K., Ye, S.*, Tan, X., & Wu, M. (2022). Examining tourists’ ethical perceptions of game eating. Tourism Management91, 104498. (SSCI Q1; 2019IF=7.432)

[9]      Tang, J., Ying, T., & Ye, S. (2022). Chinese pet owners traveling with pets: Motivation-based segmentation. Journal of Hospitality and Tourism Management50, 31-43. (SSCI Q2; 2018 IF=2.496).

[10]   Ying, T., Tang, J., Ye, S.*, Tan, X., & Wei, W. (2021). Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions. Journal of Travel Research, 00472875211047273. (SSCI Q1; 2019 IF=7.-27).

[11]   Lei, S. I., Shen, H., & Ye, S.* (2021). A comparison between chatbot and human service: customer perception and reuse intention. International Journal of Contemporary Hospitality Management. (SSCI Q1; 2018 IF=3.957; 管理学院A类期刊).

[12]   Wu, J. S., Ye, S.*, Zheng, C. J., & Law, R. (2021). Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?. International Journal of Contemporary Hospitality Management. (SSCI Q1; 2018 IF=3.957; 管理学院A类期刊).

[13]   Ying, T., Tan, X., Wei, W., Zheng, Y., Ye, S.*, & Wu, M. (2021). “I have to watch my back”: Exploring Chinese hotel guests’ generalized distrust and coping behavior. Tourism Management86, 104355. (SSCI Q1; 2019IF=7.432) 

[14]   Ye, S., Chen, S., & Paek, S. (2021). Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation. Journal of Hospitality & Tourism Research, 10963480211014249. (SSCI Q1; 2018 IF=2.849).

[15]   Qin, X., Shen, H., Ye, S., & Zhou, L. (2021). Revisiting residents’ support for tourism development: The role of tolerance. Journal of Hospitality and Tourism Management47, 114-123. (SSCI Q2; 2018 IF=2.496).

[16]   Tianyu Ying, Jingyi Tang, Jun Wen, Shun Ye*, Yaqing Zhou, Fangxuan Li (2021). Traveling with pets: Constraints, negotiation, and learned helplessness. Tourism Management, 82, 104183. (SSCI Q1; 2019IF=7.432)

[17]   Wu, J. (Snow), Zheng, C., Ye, S. and Law, R. (2020) “Love Too Deep or Hard to Leave? A Study of Mobile Application Loyalty”, e-Review of Tourism Research, 17(5).

[18]   Tianyu Ying, Xiaoyuan Tan, Shun Ye*, Xiyan Ka, & Yaqing Zhou (2020). Examining Tourist Mindfulness in Museums: The Roles of Familiarity and Motivation. Asia-Pacific Journal of Tourism Research, 25(9), 981-996 (SSCI; 2019 IF=1.444).

[19]   Shun Ye, Wei Wei, Jun Wen, Tianyu Ying, Xiaoyuan Tan (2020). Creating memorable experience in rural tourism: A comparison between domestic and outbound tourists. Journal of Travel Research. (SSCI Q1; 2019 IF=7.-27)

[20]   Yuanyuan Wang, Haili Shen, Shun Ye*, Lingqiang Zhou (2020). Being rational and emotional: An integrated model of residents’ support of ethnic tourism development. Journal of Hospitality and Tourism Management, 2020, 44, 112-121. (SSCI Q2; 2018 IF=2.496).

[21]   Naipeng (Tom) Bu, Haiyan Kong & Shun Ye (2020). County Tourism Development in China: A Case Study, Journal of China Tourism Research, DOI: 10.1080/19388160.2020.1761501

[22]   Ye, S., Lei, S.I, Shen, H.L., & Xiao, H.G. (2020). Social Presence, Telepresence and Customers' Intention to Purchase Online Peer-to-Peer Accommodation: A Mediating Model. Journal of Hospitality and Tourism Management, 42, 119-129. (SSCI Q2; 2018 IF=2.496).

[23]   Ye, S., & Paek, S. (2020). Examining the step-up brand extensions of budget hotels: the reciprocal spillover effects. Cornell Hospitality Quarterly, 1-16 (SSCI Q2; 2018 IF=2.492).

[24]   Lei, S.I.S., Ye, S.*, Wang, D., & Law, R. (2019). Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry. Journal of Hospitality and Tourism Research. (SSCI Q1; 2018 IF=2.849; 管理学院B类期刊).

[25]   Song, H.Y., Livat, F., & Ye, S.* (2019). Effects of terrorist attacks on tourist flows to France: Is wine tourism a substitute for urban tourism?. Journal of Destination Marketing & Management , 14, 100385. (SSCI Q1; 2018 IF=3.800; 管理学院B类期刊).

[26]   Ye, S., Wu, J. S., & Zheng, C. J. (2019). Are tourists with higher expectation more sensitive to service performance? Evidence from urban tourism. Journal of Destination Marketing & Management 12, 64-73. (SSCI Q1; 2018 IF=3.800; 管理学院B类期刊).

[27]   Ye, S., Xiao, H., Ying, T., & Zhou, L. (2019). Determinants of small accommodation business size: Evidence from Zhejiang province of China. International Journal of Contemporary Hospitality Management31(4), 1626-1646. (SSCI Q1; 2018 IF=3.957; 管理学院A类期刊).

[28]   Song, H., Seetaram, N., & Ye, S.* (2019). The effect of tourism taxation on tourists’ budget allocation. Journal of Destination Marketing & Management11, 32-39. (SSCI Q1; 2018 IF=3.800; 管理学院B类期刊).

[29]   Ye, S., Ying, T.Y., Zhou, L.Q., & Wang, T. Y. (2019). Enhancing customer trust in peer-to-peer accommodation: A “soft” strategy via social presence. International Journal of Hospitality Management, 79, 1-10. (SSCI Q1; 2018 IF=4.465; 管理学院B类期刊;ESI高被引论文).

[30]   Ye S., Xiao, H.G., & Zhou, L.Q. (2019). Small       accommodation business growth in rural areas: Effects on guest experience and financial performance. International Journal of Hospitality Management, 76, 29-38. (SSCI Q12018 IF=4.465;管理学院B类期刊)

[31]   Ying, T., Wei, W., Wen, J., Wang, L., & Ye, S. (2018). Chinese cigar tourists to Cuba: A motivation-based segmentation. Journal of Destination Marketing & Management, 10, 112-121. (SSCI Q1; 2018 IF=3.800; 管理学院B类期刊)

[32]   Ye, S., Xiao, H.G., Zhou, L.Q. (2018). Commodification and perceived authenticity in commercial homes. Annals of Tourism Research, 71, 39-53. (SSCI Q12018 IF=5.493;管理学院A类期刊)

[33]   Seetaram, N., Song, H.Y., Ye, S.*, Page, S. (2018). Estimating willingness to pay air passenger duty. Annals of Tourism Research, 72, 85-97. (SSCI Q12018 IF=5.493;管理学院A类期刊).

[34]   Zhou, L.Q., Ye, S., Pearce, P. L., Wu, M.Y. (2014). Refreshing hotel satisfaction studies by reconfiguring customer review data. International Journal of Hospitality Management, 38, 1-10. (SSCI Q1; 2018 IF=4.465; 管理学院B类期刊).


 

已发表中文期刊学术论文(*代表通讯作者)

[1]       冯一鸣,周玲强,叶顺*. 象征、缓冲与自我完善——海内外毕业旅游研究回顾与展望[J/OL].社会科学家,2023(07):41-47[2023-09-02].http://kns.cnki.net/kcms/detail/45.1008.C.20230830.1828.034.html.

[2]       冯一鸣,叶顺,周玲强,超越旅游仪式论的是非二分:基于流动与固化调和的身份本体论[J]. 西南民族大学学报(人文社会科学版),20231):29-36.

[3]       王媛媛, 林珊珊, 叶顺, . 民族村寨居民旅游支持行为意愿形成机理——基于三元交互视角[J]. 旅游学刊, 2023, 38(4): 26-37.

[4]       朱琳,叶顺.基于顾客价值视角的共享住宿与传统酒店选择研究[J].企业改革与管理,2021(24):135-137.DOI:10.13768/j.cnki.cn11-3793/f.2021.2462.

[5]       应天煜,杨芳,黄浏英,沈旭炜,叶顺.数字化背景下菜市场共生治理:现实挑战及实现机理[J].商业经济研究,2021(24):77-80.

[6]       周亚庆,张彩虹,吴建淡,应天煜,黄浏英,沈旭炜,叶顺.菜市场品牌IP化的营销策略研究——以温州菜篮子集团为例[J].商业经济,2021(10):64-67.

[7]       黄浏英,唐婧怡,应天煜,沈旭炜,叶顺.未来社区视野下的菜市场有机更新[J].商业经济,2021(11):57-61.DOI:10.19905/j.cnki.syjj1982.2021.11.019.

[8]       应天煜,黄浏英,吴建淡,张彩虹,叶顺,沈旭炜.数字时代菜市场的发展路径研究[J].经营与管理,2021(08):6-11.

[9]       周波,肖洪根,叶顺.国外旅游领域中的知识转移研究:述评与展望[J/OL].旅游导刊:1-20[2021-11-01].http://kns.cnki.net/kcms/detail/31.2132.K.20211018.1605.002.html.

[10]     周波,叶顺*.以知识转移促进后脱贫时代乡村旅游产业与人才双振兴[J].旅游学刊,2021,36(04):12-13.

[11]     冯一鸣,叶顺*,肖洪根,周玲强.四维视角下的旅游纪念研究:回顾与展望[J].旅游学刊,2020,35(12):12-23. 人大复印报刊资料索引.

[12]     王锴云,应天煜,谭小元,卡茜燕,叶顺. 酒店员工移动社交网络(微信)使用习惯研究——基于人口统计学特征的比较. 价值工程,201924.

[13]     杨芳,应天煜,王锴云,谭小元,卡茜燕, 叶顺. 服务型企业员工同事关系与工作感知评价的相关性影响分析. 现代商贸工业, 2019(30).

[14]     杨芳,应天煜,谭小元,卡茜燕,叶顺. 基于因子分析的服务企业员工微信使用行为模式研究. 企业技术开发,2019, 38(9).

[15]     范莉娜,周玲强,李秋成,叶顺. 三维视域下的国外地方依恋研究述评. 人文地理, 2014(4).


中英文会议论文

[1]       Lei, S.S.I., Ye, S., Wang, D., & Law, R. (2018). Engaging customers for value co-creation through mobile instant messaging. 2018 Global Marketing Conference (Jul 26-29). Tokyo, Japan. DOI: 10.15444/GMC2018.09.10.05 (Premier Award of Best Paper Award).

[2]       Ye S., Xiao H. G. (2017). Modeling Small Hospitality Business Growth: Evidence from Zhejiang, China. 2017 Graduate Conference Hospitality & Tourism.

[3]       Ye S, Zhou L. Q. (2016). Examining “Temporal” Distance Decay Effect in the Setting of Urban Tourism: A Case of Hong Kong. The 6th International Tourism Studies Association (ITSA) Biennial Conference, 2016.

[4]       Tian, Z.W., Zheng, J. Hou, Q.J., Zhao, W.Y., Shen, H.L., & Ye, S. (2019). Enhancing tourist experience with smart tourism: A case study of Hangzhou. The 5th International Conference on Advanced Education and Management, June 22-23, Chengdu, China.

[5]       Feng, Y.M., Zhao, W.Y., Zheng, J., He, X.D., Ye, S., & Wang, D.J.(2019). Research on the modes and developing countermeasures of intelligent tourism in Hangzhou West Lake. The 5th International Conference on Advanced Education and Management, June 22-23, Chengdu, China.

[6]       Ye, S.T., Zheng, J., Zhang, J.,Ye, S., Song, J.W., Bo, W.G.(2019). The operation of Hangzhou smart tourism project. The 5th International Conference on Advanced Education and Management, June 22-23, Chengdu, China.

[7]       Lei, S. S. I., Liu, T.T., Ye, S., & Wang D. (2019). Pursuing personalization in tourism and hospitality – current progress and future research. 2019 APacCHRIE & EuroCHRIE Joint Conference.

[8]        应天煜, 唐婧怡, 叶顺, 周玲强, 王亮.(2018). 基于习得性无助感理论和休闲制约理论的携宠出游决策机制研究. 2018《旅游学刊》中国旅游研究年会, 北京,中国. 19-21, 10, 2018.

[9]        应天煜, 胡晓, 卡茜燕, 叶顺, 谭小元.(2018). 基于政策主题网络分析的可持续水资源需求管理研究:以新加坡住宿业为例. 2018《旅游学刊》中国旅游研究年会, 北京,中国. 19-21, 10, 2018.


 专著/书章

[1]       叶顺,应天煜,肖洪根,周玲强. 乡村旅游小企业的成长演化:模式、影响因素及效应. 浙江大学出版社,2020.12.

[2]       Seetaram, N., Adedoyin, F. F., & Ye, S. (2020). The impact of passenger taxes: The UK air passenger duty case. In Air Transport and Regional Development Policies (pp. 268-280). Routledge.

 

科研立项

[1]        数字化赋能乡村旅游创业的机制和路径研究. 中央基本科研业务费项目。 主持。

[2]        新时期乡村旅游内生式发展与人才培养研究. 2021年文化和旅游宏观决策课题重点项目 (已结题). 参与(3/10)。

[3]         Privacy-Enhanced Technology-Mediated Personalization (TMP) as a Smart Tourism Initiative. 粵港澳大灣區遊教育培訓專項資助計劃. 参与

[4]        共享经济背景下混合创业者身份认同的结构与类型探析. 浙江省社科联研究课题(2022N01. 主持。

[5]        多元角色冲突视角下共享经济创业者退出意愿的差异化形成机制:基于旅游休闲产业的研究;国家自然科学基金青年项目(批准号:72004195) 主持

[6]        共享经济对服务企业的微观影响机理:破坏性创新的视角;中国博士后科学基金面上项目(第64批)(编号2018M642474)主持

[7]        旅游需求组合预测的理论研究和实证检验——基于贝叶斯理论的视角;国家自然科学基金青年项目(编号71503231)参与.

[8]        “新公共外交”视角下的出境文明旅游与国家形象关系研究;国家社会科学基金青年项目(编号:14CGL024)参与.

[9]        基于系统模型的全域旅游动态监测评价体系的理论框架与实证研究;国家自然科学基金面上项目(批准号:71973126参与

[10]     居所流动对老年人健康和幸福感的影响研究:休闲调适理论视角;国家自然科学基金面上项目(批准号:71974173参与。


教学立项

1.         应天煜、林珊珊、叶顺2021年《工商管理类专业课程思政教学指南》重点项目(2/65/66/6),教育部高等学校工商管理类专业教学指导委员会。

 

奖项与荣誉

1.          应天煜、林珊珊、叶顺、黄浏英等,“浙江省夜间经济系列指数研究“,浙江省第二十一届哲学社会科学优秀成果奖青年奖(应用对策研究与科普优秀成果奖),浙江省社会科学界联合会,202111.

2.          冯一鸣,叶顺*,肖洪根,周玲强,“四维视角下得旅游纪念研究:回顾与展望”,山东省日照市社会科学优秀成果二等奖,日照市社会科学优秀成果评选委员会办公室,20218月。

3.          叶顺, “Small Accommodation Business Growth: Patterns, Precedents and Outcomes Observed from Rural Zhejiang Province of China”(Ph.D thesis),最佳博士论文奖,香港理工大学酒店及旅游业管理学院,20171110

4.          叶顺,肖洪根,周玲强,旅游发展背景下的乡村家庭的商品化与感知真实性,全国旅游管理博士后优秀成果奖,中国旅游研究院,2019422

5.          冯一鸣,叶顺*,肖洪根,周玲强,“四维视角下得旅游纪念研究:回顾与展望”,湖南省第十三届研究生创新论坛优秀论文二等奖,湖南省教育厅,202012月。

6.          Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law. Best Conference Paper Award (最佳会议论文奖). 2018 Global Marketing Conference at Tokyo 2018东京全球营销大会). 20th July 2018.



学术服务

 Member of Editorial Board, Journal of China Tourism Research      

 Assistant Editor, Encyclopedia of Tourism. 

相关教师

换一批

Copyright © 2007-2030浙江大学信息化建设领导小组办公室 咨询电话:0571-87951669  E-mail:xwmaster@zju.edu.cn 平台统计